Take the thinking with you
Everything referenced across this site — the frameworks, the guides, the one-sheets — collected in one place.
No form. No email gate. If it's useful, it's yours.
New Here? These two orient you the fastest.
Stone Soup Strategy:
An Introduction
A concise overview of who we work with, how we think, and what a typical engagement looks like — useful if you're deciding whether to introduce us to your team.
The New Client
Welcome Guide
Curious to know what to expect when working with us? This guide lays it all out and will help you get to know us a little better along the way.
Four Tools, one system. Start with the Clarity Stack - the other three live inside it.
The Clarity Stack
The six-layer sequence — positioning, messaging, narrative, offers, content, visibility — that determines whether your marketing compounds or just makes noise.
The Market Positioning Canvas
A mapping tool for translating audience insight, differentiation, and founder perspective into a position the market can actually understand.
The Messaging Framework
A mapping tool for translating audience insight, differentiation, and founder perspective into a position the market can actually understand.
The Narrative Flywheel
The six-stage loop that turns a single insight into compounding visibility, trust, and authority over time.
Not every company needs the same kind of marketing support. We'll meet you where you are.
Productized Sprints
Fixed-scope, fixed-outcome engagements: 1) The Brand Builder, 2) The Thought Leadership Jumpstart, 3) Audience Blueprint,
4) Competitive Edge SWOT
Integrated Strategic Support
Ongoing executive marketing leadership or bespoke marketing or strategy support, designed around a unique need.
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